Nowhereland Zero — a strategy newsletter without the news, by Alex Jones

Each month, one industry rebuilt from the studs.
Written to be loved, hated or stolen.

01

Strip to zero

Pick an industry in need
of love and attention

02

Find the lie

Spot the habit mistaken for a rule that’s
failing both the customer and growth

03

Make the leap

Pivot to a version
the future can afford

Subscribe One episode a month. Free to start.
Published
Music streamers are hiding what a fan is worth
#001 RECORDED MUSIC

Music streamers are hiding what a fan is worth

A $30 billion industry that doesn’t distinguish a superfan from a smart speaker is bad for fans, and worse for the artists. This inaugural episode dives into how we interact with music today, and why that’s ripe for a rethink. Bold enough to try? There's $1bn+ of trapped revenue waiting for you.

15 Jun 2026 18 min read
Coming Soon
NEXT

Commercial Real Estate

The lease was never the asset. What the office business is really selling — and why almost no one prices it that way.

Coming soon
SOON

Higher Education

A credential business wearing the costume of a learning business. What breaks when you stop conflating the two.

Coming soon
SOON

Grocery

The margin lives in the aisles nobody talks about. The real business hiding behind the loss leaders.

Coming soon